Top Mobile Marketing Trends in 2016

Once upon a time, users only accessed the internet from their desktop computers. These days, you can log on from your laptop, tablet, mobile phone, or even your watch.

Not only are more users surfing the web from smart devices – they’re also making more purchases with this medium. In fact a study revealed that mobile conversion percentages are almost three times higher than those for desktop users.

As a small business owner, it’s important that you keep up with the latest mobile marketing trends to stay competitive. Here are four trends you can expect in 2016 as well as tips for mastering them:

1. Video Ads

If you’re not taking advantage of video advertising, you might be missing out on a chance to grow your business this year. These days, videos are one of the best ways to grab users’ attention away from other sites and products, in part because they allow you to put products in shoppers’ hands at the exact moment when they’re making buying choices.  Additionally, users are more likely to share videos on social media than they are other forms of content.

2. Native Advertising

A type of paid media, native advertising is designed to match the visual experience of the site or social media platform on which it’s placed. Because mobile native ads tend to receive better click through rates than display ads, companies are increasingly choosing them to promote their services and support branding efforts.  As a small business owner, you might want to consider promoted social media posts on Facebook, Twitter, and other sites to boost your mobile presence.

3. Social Commerce

A growing trend, social commerce refers to the practice of using social media sites for e-commerce. In other words, users can purchase items on Facebook or Twitter without ever leaving the sites simply by clicking on ‘buy’ buttons.  As a small business owner, you should take time to determine which social platforms are perfect for selling your goods and then create a robust presence there.  For example, an online clothing retailer might want to build a Pinterest page to showcase its apparel.  Don’t forget to use hashtags and keywords to reach the maximum number of potential consumers.

4. All-in-One Apps

There might be an app for everything, but there isn’t room on your phone to store them all. Companies that want to succeed in the mobile world are increasingly considering all-in-one apps.  Instead of creating multiple apps that perform a wide array of related tasks, think about designing one product that fills several of the needs your audience members have.

Videos give the perception of a person talking to the intended audience which is more appealing than reading text. Many businesses take advantage of the fact that stories catch audience’s attention; videos have become the most effective way of telling stories short or long.  With average attention span of the readers dropping, it is always a question in the content creator’s minds what should be the length of the video.  Of late the trend has been, the shorter – the better.  Finally creating quality video content does not cost much but it is becoming one of the effective tools of marketing, so create quality video content and post it across multiple media networks to reap the rewards (increased brand awareness leading to sales).

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