Should You Follow Your Passion To Grow A Business?

When it comes to choosing a career or a field of business, many people say that you should follow your passion.  Steve Jobs has always been an advocate of this philosophy.  However, it turns out that Steve Jobs didn’t really follow his own advice.  Is there really a truth to the phrase ‘follow your passion’ that’s been thrown around so much?

Most successful people didn’t start out by doing what they became successful at.  Some of the biggest companies of today, started off selling something completely different than what their known for now.  Even Steve Jobs changed his plans several times along the way before starting Apple.

If you don’t let your passion limit yourself too much, you will be much more flexible. It will give you the ability to adapt to your audience when needed.  Today we’ll give you 3 alternatives for the advice ‘follow your passion’ that might give your business a lot more success.

 Stick to what you’re good at

If you’re biggest passion in life is racing cars but you’re not very good at it, trying to become a formula one driver will be a huge waste of time.  Sticking to what you’re good at will make it so much easier to start a successful business and outperform the competition.

Your passions might change several times throughout your life. If you can’t be the best in the field of your passion because the competition is fierce, you might lose the love for your passion very quickly.  Being determined to stick with your passion might even work to your disadvantage if you’re pursuing a dead end goal for too long.  This can be avoided if you focus on the things you’re skilled at.

 Find out what people need

To make your business successful, you will need to find a product or service that’s in high demand.  When you let your passion get in the way of what your business will be about, you might not be able to find this product.  Your passion might also lead you towards an oversaturated market where the margin for profit is very small.

A better idea would be to find out what people need and build a business around that.  By doing a thorough market research, you can get all of the information you need to reach success.

The best products to focus on are those that solve a certain problem for your customers.  If you’ve ever experienced a problem that you’d like to see fixed when using a product or service, you’re probably not the only one.  As you already have personal experience with this type of product, you’ll be more passionate to come up with a solution.

 Keep your options open

Blindly following your passion to start a business will drastically limit your options.  You could totally miss the boat when you put all of your money on just one horse. By opening yourself up for new business fields and surrounding yourself with a group of dedicated employees, you will see your passion grow over time.

Enter a market that makes sense for you now and get passionate about it later. Once you have the experience and knowledge needed to be a master in your field, the passion for your work will be unparalleled.

It’s hard to look into the future and your passions might change over time. That’s why it makes a lot of sense to focus on a moneymaking product, so you will have more options to follow your passions later in life.

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